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The web site greenmansoftware.co.uk had the following in the web page, "Is an independent software company based near Oxford, specialising in life-science applications." We noticed that the webpage stated " Our products and services are designed to stimulate interest and increase knowledge of the natural environment." It also said " The UKs truly wild places are being eroded at an alarming rate, sometimes before we fully understand how such ecosystems work. The natural environment is extraordinarily complex - in fact the more we learn about it, the more bewildering it can seem." The header had Green as the highest ranking optimized keyword. This keyword is followed by Man, Software, and GreenManSoftware which isn't as urgent as Green. The other words greenmansoftware.co.uk used was FieldNotes. Application is included but could not be seen by search engines.